Cost Per Action (CPA) Basics

CPA Marketing is in a nutshell a different style of Affiliate Marketing. Most people are familiar with Affiliate Marketing, as a method by which we can deliver a prospect to a seller’s website, and if that prospect makes a purchase, then we can make an “affiliate commission” for delivering the buyer to the website. Cost-Per-Action Marketing is very similar to Affiliate Marketing, except the “action” required in order for us to be paid, will not always be defined as an actual purchase. CPA Marketing is rightfully defined by many to be a “pay for a lead” or “lead generation” program. Continue reading